Business & Marketing Calculators
Ad spend, valuations, payroll costs, and headcount math — the numbers that run a business, worked out instantly with the formula shown and nothing sent to a server.
7 of 7 calculators shown
Marketing Metrics
3 calculatorsCampaign returns, impressions, and ad spend.
CPM Calculator
The amount of money required to reach a target CPM, or cost per thousand impressions.
CPM = (Total Cost ÷ Impressions) × 1,000 Open calculator →CPC Calculator
Calculate the cost per click by dividing the entire ad expenditure by the total number of clicks, or the opposite.
CPC = Total Ad Spend ÷ Total Clicks Open calculator →GRP Calculator
Gross Rating Point for the entire campaign, or based on reach and frequency.
GRP = Reach (%) × Frequency Open calculator →Business Fundamentals
2 calculatorsThe core math behind pricing and value.
Business Valuation Calculator
An industry multiple and annual net profit are used to estimate the valuation.
Valuation = Net Profit × Industry Multiple Open calculator →Markup Calculator
proportion of markup from selling price and cost, or the other way around.
Markup % = (Price − Cost) ÷ Cost × 100 Open calculator →Workforce & HR
1 calculatorThe true cost of hiring employees.
Costs & Services
1 calculatorSetting a price for shipping.
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